We believe...

Everyday living should not be hurting the planet

Let's face the sad truth: single-use plastic and waste is causing serious harm to the planet.

About 91% of plastic waste is not recycled, pretty much every plastic product created exists in some way, shape, or form, and if you added up the weight of plastic produced in one year it would weigh as much as the collective weight of every person on earth (source for those and other terrifying stats).

If we want to offer our children, and children's children, the same life we grew up with then we need to change. Change is hard though, so let's take the baby step: make better decisions with your wallet.

For every convenient everyday product there is a greener, eco-friendly alternative for you to choose from. That's why we built this site, to help you choose.